MARKET TRENDS
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Automotive electronics
After several years of industry collective test, the LCD screen in the car is starting to become the core configuration of the car from the previous ribs.
Screen hardware: curved long screen, steering wheel screen, window screen
First of all, look at the hardware, car companies and suppliers, in the car screen hardware design itself to do a full article, which includes both mass production products and concept products. Let me give you a few typical cases:
a, car screen - Baiteng
The biggest highlight of BYTON Concept, the first production model of the production model, this large screen supplied by BOE with a size of 50 inches, 1.25 meters long and 0.25 meters wide is the largest size of all mass production plans of all current car brands. screen. Before the bidding, Faurecia also introduced a similar long screen, and can move freely left and right.
b, curved screen - Kia
The screen used on the Kia concept console is more radical, not only the long screen, but also a through-screen curved LCD long screen, running from the driver's seat to the co-pilot position. Slightly lower, to a certain extent avoid the problem of line occlusion.
c, roof screen - modern MOBIS
Hyundai Group's Hyundai MOBIS (Mobis) showcased the concept cockpit with multiple LCD touch screens. The most distinctive screen was placed close to the roof and the driver looked up. This design has never appeared before. In other concept cars.
d, steering wheel screen - ZF, Baiteng
The setting screen on the steering wheel first appeared on the F1 car to display information including speed and oil temperature. During the exhibition, ZF and Benteng both displayed their conceptual steering wheel, and the steering wheel was equipped with an LCD screen of about 8 inches to display information and touch.
e, front face screen - Smart, Toyota
The design and loading of the screen is not only in the car, but also in the car. Both the Toyota Ai and Mercedes-Benz Smart concept cars are equipped with a "smart emoticon" function at the front face, which can display different contents according to different usage scenarioses.
f, window screen - Toyota
In addition to the front panel of the concept car, the Toyota Fine-Comfort Ride concept car is also equipped with a window screen, more accurately the window projection concept, which can display text, images, video information and interact with the user. However, this design is still in a purely conceptual phase.
Summary of trends:
1. The screen size becomes larger. The user's demand for large-size screens must be the same, as if the size of the mobiles phones display and TV display are constantly increasing, this trend will continue to the interior screen design. However, the use of large-size screens in the car also poses risks. Even if the cost is not considered, including collision risks and glare effects, it is also a challenge for mass production.
2. The screen size has increased. In the current production car, the instrument panel screen + central control screen + two rear screens become standard. The central control panel has independent single blocks and two pieces of upper and lower or left and right stitching. From the future, including the front and rear central armrests, the steering wheel screen may become a trend. Of course, the design of the exterior screen, including the smart front face and the window screen, will certainly be a trend.
Screen manipulation: touch, voice, gesture
After reading the big screen hardware, look at the changes in the interactive control and the development trends and logic behind it.
1, touch control - Mercedes-Benz MBUX
The new multimedia interactive system MBUX released by Mercedes-Benz during CES is equipped with a six-core CPU and NVIDA graphics processing chip, and the first two touch interaction modes of screen touch and thumb touch are introduced. The thumb touch buttons are respectively positioned on the steering wheel. Both sides.
2, gesture control - ZF
ZF's gesture control experience cockpit is the ultimate in-vehicle gesture control product during the CES. The cockpit is equipped with multiple LCD screens and multiple cameras. After the driver puts the corresponding action as required, the system The corresponding instructions can be completed.
Undoubtedly, under the general trend of automotive product intelligence, the development of large-screen cars is the first to bear the brunt, including the hardware itself, control methods, functions and services. It seems to be developing rapidly today. Not only conceptualized products, but more importantly, the number of quality products that have been mass-produced or quasi-quantized has increased significantly. In the next 2-3 years, with the increase in consumer recognition and the development of technology, this trend will only intensify.
With the addition of so many car displays, it is bound to bring more opportunities to tape applications, and more functional tapes that meet the needs of automobiless will be used more and more.